Hi there, we'll take this one step at a time!
If you struggle with a blank canvas, use this boilerplate to start. Remember, this is a flexible resource—tweak it as needed. Some sections might not apply to your product and you might come up with great ideas not listed here, don't let be restricted.
This is not the only format, we would love to see you scope out a great format for your product!
Go wild and dive deep—we love well-researched documents that cover all bases with depth and understanding.
Please delete any unused boilerplate material before making your final submission.
Know what your product is, its features, what problem its solving. Draft the CVP of your product, its natural frequency and engagement framework.
Know your users, what they value the most and define who is your active user.
Brand focused courses
Great brands aren't built on clicks. They're built on trust. Craft narratives that resonate, campaigns that stand out, and brands that last.
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Master every lever of growth — from acquisition to retention, data to events. Pick a course, go deep, and apply it to your business right away.
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Designed for mid-senior & leadership roles across growth, product, marketing, strategy & business
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